This analysis defines the parameters for an optimal Link Campaign by studying the link structure of top ranked competitors. Websites with more and higher quality inbound links from other websites with similar theme receive higher ranking. An optimal link structure will dramatically enhance search engine rankings.

External links are those website links that reside on other websites. The term "Inbound" refer to a link's direction: pointing to a page on your website; typically the home page. Sometimes, these links are called "backward links".

From spider-based search engine's point of view, each quality link to a website is interpreted as a vote of confidence in that website - the more votes, the higher the ranking. But links are not all created equal.

The concept is simple. Affiliate and graphic links are for sales and marketing. These links can be "bought" so that search engines don't value them. But a text link required a Webmaster to inspect the target site is that the Webmaster has validated the authenticity and theme of the target website through the link.

When the link text (anchor text), body or title includes the keywords, the link has a higher value and complements proper page optimization.

The evaluation process begins with an accurate measurement of a website's existing link popularity and quality and compares it to highly ranked websites for targeted keywords.