A page optimization campaign focuses on refining the visible and invisible content of a website so that when a search engine analyzes a website, it properly determines the site's theme.
Webmasters of link exchanging web sites and directories, such as Yahoo, MSN (Looksmart), and ODP have strict conformance codes and rely heavily on the human element to assess website acceptance.
Unlike humans, search-based search engines employ "robots" that scan (spider) and analyze a site for a theme. Through experience, Position Research understands the optimal page structure and placement of keyword phrases to achieve top ranking.
Spider-based search engines examine websites to determine their theme. By enriching a website's content with strategically chosen and placed keywords, search engine rankings may be influenced. As the popularity or number of keyword phrases increases, the amount of page optimization must also increase.
A website page having greater than 300 words (more than 600 does not help much) in paragraph format is ideal for page optimization. In some cases, websites lack the required content necessary to compete for top ranking. In these cases additional site pages with quality content must be added.
Websites with frames, or dynamic page construction that pass variables in their URLs are not search engine friendly. Many search engines cannot evaluate these types of pages (google.com can read through frames and one level of dynamic page construction). If a search engine can not find HTML/text content to evaluate or internal links to navigate, construction modification or a cloaking strategy must be employed.