Search Engine Ranking
Report. Prepare an initial
Search Engine Ranking Report to better understand how
you are currently positioned in the Search Engines.
This knowledge is a strong foundation for any Search
Engine Marketing campaign.
Competitor Analysis.
Review and analyze the websites and Search Engine rankings
of your competitors. If you want to rank higher than
them, you need to understand the strategies they are
employing.
Keyword Selection.
Select appropriate keywords to optimize your site. With
your knowledge of your customers and our knowledge of
the Search Engines, we will create the best list of
keywords and phrases.
Website Content Review.
Perform a thorough website review and make recommendations
regarding how your website can be made more Search Engine-friendly.
The tools that Search Engines use to look at your site
can be pretty picky, and we will make sure your site
is presented in a way that they can best understand.
We may also make suggestions regarding additional content
you may wish to incorporate into your website.
Website Usability
Report. Verify the usability
of your site for your visitors. Once you get people
there, you want to keep them there and help them find
what they are looking for. We will make recommendations
for ways to make your website more easily accessible.
Search Engine Optimization
Source Components. Provide
a complete set of Search Engine Optimization components
for you to incorporate into your website. Provide additional
keyword-rich content to add to your site.
Implementation Instructions.
We provide detailed instructions for you or your website
developer on how to implement our recommendations and
components.
Free Submissions.
Submit your optimized pages to the major free Search
Engines and Directories.
Paid Submissions.
Submissions to the major paid Search Engines and Directories.
We will select the appropriate category for your site's
inclusion in human-edited Directories, including keyword-rich
descriptions.
Set-up Google text
ad. Create and place your
keyword-rich ad. Provide you with instructions on how
to monitor and maintain your AdWords.
Set-up Overture PPC
(pay per click). Choose keywords
and set-up initial run. Provide you with instructions
on how to monitor and maintain your PPC program.
