|The Small Business Library|
December 31, 1999
Top 7 Profit Boosting Strategies You MUST Use To Succeed Online
Some e-businesses are now valued at more than entire industries. E-commerce sites churned over $7 billion dollars in just weeks as 1999 turns to 2000.
Even though the Amazon.com's, Dell's, and Yahoo's are the ones making the headlines, many relatively small home-based operations are earning six figures or more online each year.
Here are seven vitally important things you MUST do to succeed in your own Internet business.
Lay out your daily promotion plan including free ads on top sites like Yahoo and AOL, low-cost ezine ads, participation in online discussion and newsgroups, establishing your expertise through your own articles and ezines, and press releases from time to time. Offline promotion through card decks and classified ads in the print media is also an important means of driving traffic to your Web site. I am often haunted by P.T. Barnum's stark reminder:
What is your USP? It doesn't really matter "what" your USP is as much as it matters that you have one. Prospective customers MUST have a good reason to do business with you rather than your competition. It could be your superior customer service, your lifetime refund policy, best prices or the outstanding quality of your products. You have absolutely no reason to worry about the competition once your customers "experience" your USP. In fact, you can use your USP to ruthlessly eliminate your competitors.
I will leave you with these words from Anthony Robbins' best selling book, Unlimited Power.
The author, Collin Almeida runs several marketing Web sites, reprint-rights.com provides royalty-free rights to a wide range of info-products. internetpowertools.com provides Internet marketing know-how. He is also the publisher of the AudioWealth Newsletter and CyberSmart ezine. Download his revolutionary new software "Starting a Home Based Mail Order Business" FREE at: opportunitymarketplace.com. It walks you step-by-step through every aspect of starting your own business from home.