|The Small Business Library|
April 17, 2000
The most important 15 minutes you will spend this week!
Where do you want your business to be in 30 days time or even 7 days time? Can you answer clearly in a second? If not, then you have work to do. Can you imagine putting out to sea in a boat without a rudder? Yes you'll get somewhere, but who knows where. As a line from the BBC's Goon Show went years ago: "Everybody's got to be somewhere sometime."
If you are like me, the thought of sitting down and planning seems like a pain in the neck. Right? So we procrastinate. We dive straight in full of enthusiasm and ideas. We can't wait to get started. Then, when the dust settles and the results are bordering between poor and pathetic we feel discouraged and ready to give up. What's the answer? A change in attitude.
We have to get it into our heads that a 15 minute planning session is as essential to our business as eating and drinking is to our body. Just discipline yourself to DO IT, DO IT, DO IT! What can make the 15 minute planner more enjoyable and productive?
An example of results from a 15 minute planing session:
Day 1: List top 10 classified ad sites, submit punchy ad and test it. (http://asofttouch.com/freeclas.htm)
Day 2: Check out 100 listing on Yahoo Classifieds and start grappling with the submission requirements. (Has anyone thought of giving Yahoo the job of looking after Fort Knox?) (http://partner.classifieds.yahoo.com/signup/start.html)
Day 3: List 20 high traffic FFA sites and submit test ad. (FFA's can be a colossal waste of time. Be selective.)
Day 4: Tweak meta tags to improve search engine listings and resubmit. (Again and again.)
Day 5: List 5 top ezines for your target audience.
Day 6: Research how to write a GREAT article and start, including a carefully crafted resource box.
Day 7: Review and edit ezine submission article and submit to chosen ezines.
After working for 15 minutes on a plan like that, what does it do to you? It enthuses you! Not some transient euphoria which evaporates quickly. It focuses you on your target. You KNOW where you are going with your business that day, that week, that month!
What effect will this weekly planning have on your business and web promotion? In a word - DRAMATIC!
Conclusion: Planning is as essential to business success as the air we breathe. You don't have to be a Mark Joyner or Rick Beneteau to start a regular planning program. It is'nt something you do when you become an industry icon! These successful guys, either knowingly or unknowingly have practiced these principles in their upward spiral.
Can you adopt a positive attitude toward planning? Yes, definitely! Will you?
Article by Mike Jones.